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Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.
Messaging Trends 2025
Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.
Lessons learned and best practices of crisis communication
During times of crisis, reliable and accurate communication can save lives. We share how to use SMS, Voice, MMS, and other mass communication tools most effectively.
SMS character limit & how message length impacts costs
The standard SMS character limit is 160. Not keeping your messages within limits can incur additional costs, potentially causing delivery issues and resulting in a negative customer experience.  Read and explore more.
Apple supports RCS on iOS 18
Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.
Conversational SMS: Improve your text messaging strategy
Texting a business can feel just like texting a friend – easy, quick, and natural. Conversational SMS enables real-time, two-way texting for better customer engagement. Let’s explore further.
What is SIP trunking and why do you need it for business communication?
In this blog, we dive deep into the world of SIP trunking and get into what they are, what are the benefits, the business use cases – and more!
How to run a successful SMS and Email marketing campaign
SMS and Email are classic and reliable marketing channels for a reason. Get an in-depth look at how to build the perfect omnichannel marketing campaign by combining SMS and Email.
AI SMS marketing for smarter communication
AI SMS marketing uses artificial intelligence to improve and optimize SMS marketing campaigns. Discover how it helps businesses increase customer interaction and drive results.
Retailtainment 101: How to create immersive customer experiences
Retailtainment helps transform the retail industry from a place of transaction to a hub of experience. Join us as we explore the strategies, examples, and benefits and help you discover how to create an entertainment-rich environment that captivates your customers.
What is Agentic AI?
Learn what agentic AI is, how it works, and real-world applications that can improve customer service resolution times and rates.
Gibberlink: Is AI talking behind our backs?
Gibberlink allows AI systems to bypass human language and communicate directly with each other through sound-based signals. While this innovation can streamline processes, it also highlights the need for solutions that ensure transparency and explainability in AI communication. Learn more.
Branded Caller ID explained
Discover branded calling and how it can boost answer rates and trust in the face of fraud attacks while increasing your brand’s cost savings.
Inbound vs outbound SMS campaigns: What works best?
We examine the difference between inbound and outbound SMS campaigns and give some practical examples for your business.
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