Tag: Sales & Marketing

Blog post
7 Oct 2014

Diary of a Communications Director: Launching a UK and Ireland SMS Project

The following story outlines a real-life scenario of what enterprise executives are considering when launching a UK and Ireland SMS project for their business (using…

Learn more
Blog post
17 Sep 2014

SMS: Your Gateway for Mobile Engagement

Enterprises are becoming more and more sophisticated in how they are enabling mobile engagement.  A new book from Forrester Research defines this form of engagement as delivering mobile moments.  “A…

Learn more
Blog post
3 Sep 2014

Insights from the CIO 100 Symposium

I attended and presented at the CIO 100 Symposium, August 18-19, 2014, in Rancho Palo Verdes, California. This annual event brings together more than 300 CIOs and senior IT executives from…

Learn more
Blog post
19 Aug 2014

TCE & MEP, the “Killer Apps” for Supercharged Enterprise Mobile Engagement

“Are you experienced, have you ever been experienced, I have”. These are the immortal lines of Jimi Hendrix’s mind expanding 1967 debut. Almost 50 years after Jimi’s psychedelic masterpiece, today’s technology…

Learn more
Blog post
18 Aug 2014

CIOs and CMOs: Solve Your Departmental Differences Using a Mobile Engagement Platform

A recent IDC white paper reveals how the use of mobile devices is pervasive in society and that the number of smartphones and tablets shipped worldwide is expected to exceed…

Learn more
Blog post
4 Aug 2014

CIOs and CTOs: Become a Transformer

Chris Marsh, a Yankee Group analyst, recently observed, “There are significant architectural implications towards scaling mobility…we will see enterprises lay the foundation for greater automation in their workflows and greater…

Learn more
Blog post
29 Jul 2014

The Answer to a Superior Customer Experience is Already in Your Hands

I recently attended the “Total Customer Experience” event in Chicago to gain some insight on how enterprises are creating optimal customer experiences and how we can improve our approach at…

Learn more
Blog post
1 Jul 2014

Silo-smashing, Join the Movement!

A few months ago I shared the following Wikipedia definition at a conference in London… “an information silo is a management system incapable of reciprocal operation with other, related information…

Learn more
Blog post
17 Jun 2014

5 Reasons Why Inbound MMS is Taking Off in Enterprises

Most consumers today use MMS to share photos and videos with friends and family. Until recently, companies have been using MMS primarily to send mobile offers and promotional content (such…

Learn more