Blog post11 Aug 2015 Let’s Get Phygital! Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two… Learn more
Blog post12 Jun 2015 Can Mobile Save the World from a Dystopian Ad Future? By Oisin Lunny, Senior Market Development Manager, OpenMarket for The Guardian Like many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book… Learn more
Blog post4 Jun 2015 Social Media for B2B: Hot or Not? For many consumers and businesses, social media continues to be a popular channel for communication. It’s a viable way to generate brand awareness while delivering a better customer experience. But… Learn more
Blog post2 Jun 2015 There’s Something About Mary (Meeker) For many years Mary Meeker has been a part of my professional life, particularly when I need to add context to conference presentations. Every year since the turn of the… Learn more
Blog post5 May 2015 10 Mistakes To Avoid With Your US SMS Campaign Submission You have worked hard to finally get your SMS campaign submitted to the carriers for their approval. The waiting is over in a rush, like the verbal equivalent of a… Learn more
Blog post29 Apr 2015 So You’re Thinking of Running SMS Traffic in France? The French mobile operators reserve mobile numbers for Person-to-Person (p2p) messaging only, meaning that businesses cannot use a virtual mobile number (or long code) for Application-to-Person (a2p) messaging. So the… Learn more
Blog post28 Apr 2015 Don’t Sink Your Mobile Strategy Over the past few years, much of the value and importance of mobile engagement has been driven by creative thinkers in Sales and Marketing. Mobile has been a catalyst for marketers… Learn more
Blog post14 Apr 2015 Top Three Reasons Why Enterprises Should Add Mobile Messaging to Their Engagement Strategies Enterprises at various stages of the mobile maturity curve have different perspectives on mobilizing their business. Some have specific Return on Investment (ROI) or customer satisfaction requirements for a particular… Learn more
Blog post2 Mar 2015 Diary of a Communications Director: Survey Mistakes Were Made… The following story outlines a real-life scenario when an SMS survey campaign goes wrong. Every day I travel to various destinations via a wide range of transportation means. I’ve suffered… Learn more
