Blog post3 Nov 2015 How to Make Customers Happy with Smarter Mobile Service Brands are being forced to live in an increasingly mobile world. Your customers are never far from their mobile phones whether they’re on the bus,… Learn more
Blog post28 Oct 2015 12 Ways to Supercharge Customer Engagement with SMS Your customers are demanding faster, more convenient access to information and expect a prompt response from your business. Luckily for you, they’re never far away from their phones. This makes… Learn more
Blog post20 Oct 2015 Four Simple Reasons Why Enterprises Should Be Sending More Text Messages Short Message Service (SMS), often referred to as text messaging or simply texting, has been around for more than twenty years, yet its use by mainstream enterprises is just starting… Learn more
Blog post15 Oct 2015 Did You Get My Text? Making Mobile Messaging Work for All Audiences Look around you; it may seem as if everyone you see is glued to their phones, but what are they doing? Texting seemingly affects people in different ways. Even among… Learn more
Blog post24 Sep 2015 Understanding the Pros of SMS vs. Push Notifications vs. Email When it comes to connecting with customers via their mobile devices, businesses have options. Generally speaking, these choices include SMS, push notifications, and email. Each has its own set of… Learn more
Blog post16 Sep 2015 Infographic: Why Enterprises Should Use Mobile Messaging for Better Customer Engagement Customers often ask OpenMarket, “how can I use mobile in my business?” That is a broad question, however, we believe that the why is more important than the how in… Learn more
Blog post3 Sep 2015 The Rise of Opti-Channel Communication A highlight of my job is that I get to talk to customers and potential customers about the benefits of mobile engagement, and how it can be used to delight… Learn more
Blog post27 Aug 2015 Is Your Company Making Effective Use of SMS as a Mobile Engagement Tool? In 2015 and beyond, businesses will live and die by their customer engagement strategies. And, while mobile apps get much of the attention, there’s another tool at your disposal. Unfortunately,… Learn more
Blog post20 Aug 2015 Millennials’ Love Affair with Mobile Communications It’s the worst kept secret in the marketing world: Millennials love mobile devices. Smartphones, tablets, wearables, and everything in between. Whether it’s an app or SMS messaging, your business has… Learn more