Blog post2 Jun 2016 5 Marketing Technologies High-Tech Companies Are Adopting Over the past five years, marketing technologies and solutions have proliferated. There are now thousands of unique tools and services a company can leverage in… Learn more
Blog post31 May 2016 Three Mobile Myths Last month Forrester Research hosted their Marketing 2016 forum for marketing leaders. The event focuses on sharing research and experience from both Forrester and leading companies such as Adobe, Facebook,… Learn more
Blog post26 May 2016 How Hotels, Restaurants, and Resorts are Using SMS As the understanding that SMS can be a viable tool for marketing and engagement increases, more industries are turning to it. We’re especially seeing quite a few hotels, restaurants, and… Learn more
Blog post19 May 2016 5 Non-Traditional Ways Retailers are Using SMS for Strong Results One of the greatest values of SMS lies in its versatility. Though it’s commonly used as a marketing tool for retailers, and rightly so, it’s worthwhile for much more. If… Learn more
Blog post5 May 2016 ‘Shoot Me a Text:’ Why Millennials Prefer Text Over Talk It wasn’t that long ago that a cell phone was the hottest technology in the world. The ability to open a portable phone and make a call anywhere, at any… Learn more
Blog post28 Apr 2016 How to Avoid Common SMS Marketing Mistakes Over the past few years, SMS marketing has undergone tremendous growth and adoption. What used to be a fringe strategy is now a staple component in marketing departments across all… Learn more
Blog post27 Apr 2016 So Bot Right Now Bots are everywhere. Tech journals and TV segments are overflowing with them. But bots have been around for a very long time. Microsoft’s relentlessly chirpy paperclip assistant “Clippy” seems to… Learn more
Blog post14 Apr 2016 The 6 SMS Secrets and Best Practices the Competition Won’t Tell You About If you haven’t heard much about SMS lately in your industry, it’s because your competitors are keeping quiet for a reason. SMS is rapidly becoming one of the most cost-effective,… Learn more
Blog post30 Mar 2016 Missing the SMS Trick I recently met the CEO of a major retailer whose customers make 70% of their purchases via mobile. He told me email is the company’s primary mobile comms channel for… Learn more
