Blog post2 Jun 2015 There’s Something About Mary (Meeker) For many years Mary Meeker has been a part of my professional life, particularly when I need to add context to conference presentations. Every year… Learn more
Blog post5 May 2015 10 Mistakes To Avoid With Your US SMS Campaign Submission You have worked hard to finally get your SMS campaign submitted to the carriers for their approval. The waiting is over in a rush, like the verbal equivalent of a… Learn more
Blog post21 Apr 2015 3 Reasons Why You Should Consider Using a Text-Enabled US Toll-Free Number In December, I posted a blog about what you need to know about the differences in message originators in the US and Canada. In January, OpenMarket announced support… Learn more
Blog post14 Apr 2015 Top Three Reasons Why Enterprises Should Add Mobile Messaging to Their Engagement Strategies Enterprises at various stages of the mobile maturity curve have different perspectives on mobilizing their business. Some have specific Return on Investment (ROI) or customer satisfaction requirements for a particular… Learn more
Blog post25 Feb 2015 4 Keys to Successfully Supporting your Customers’ Mobile Moments Julie Ask and Douglas Roberge from Forrester recently published a compelling and powerful report titled, “Create Mobile Moments with Messaging.” I’d like to summarize some of the most interesting bits… Learn more
Blog post1 Dec 2014 Infographic: Mobile in Logistics A few months ago the IMRG, the UK’s online retail association, revealed an alarming statistic – close to one in 10 home deliveries attempted in the UK fails and is… Learn more
Blog post11 Nov 2014 Seeing is Believing: 1-800 Contacts Puts Laser Focus on Customer Experience! 1-800 Contacts has this amazing service that lets me take a picture of my contact lens prescription and send it to them via a text message after which they fill… Learn more
Blog post7 Nov 2014 Mobile Engagement for the Automotive Industry: Kickstarting Your Customer Experience If there is one thing that most people will always want in their lives, it arguably has to be a car. Cherry, beast, storm are just a few of the… Learn more
Blog post4 Nov 2014 Five Creative SMS Ideas The ubiquity of SMS has led to many innovative and entertaining use cases. I thought it would be interesting to look at five of these examples which may spur your… Learn more
