Blog post11 Nov 2015 3 Effective Ways to Boost Your Marketing with SMS No matter who your customers are, just about all of them have one thing in common – there’s a mobile phone in their bag or… Learn more
Blog post28 Oct 2015 12 Ways to Supercharge Customer Engagement with SMS Your customers are demanding faster, more convenient access to information and expect a prompt response from your business. Luckily for you, they’re never far away from their phones. This makes… Learn more
Blog post27 Oct 2015 E2P Messaging Best Practices Enterprise to Person (E2P) messaging is taking off in North America and enterprise businesses want guidance on the best practices for using short codes, long codes, and text-enabled toll-free numbers… Learn more
Blog post8 Oct 2015 Four Case Studies Involving SMS and Positive Customer Service Interactions By now, most people understand that SMS – as a customer service and marketing medium – is here to stay. Each year, adoption rates increase and consumers become increasingly more… Learn more
Blog post20 Aug 2015 Millennials’ Love Affair with Mobile Communications It’s the worst kept secret in the marketing world: Millennials love mobile devices. Smartphones, tablets, wearables, and everything in between. Whether it’s an app or SMS messaging, your business has… Learn more
Blog post19 Aug 2015 Is Your Business Thinking of Adding Texting for Your Customers? In the consumer world, news that Apple is considering having voice messages automatically converted to text would be convenient; especially for all the millennials who… Learn more
Blog post11 Aug 2015 Let’s Get Phygital! Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two terms that instantly raise my… Learn more
Blog post12 Jun 2015 Can Mobile Save the World from a Dystopian Ad Future? By Oisin Lunny, Senior Market Development Manager, OpenMarket for The Guardian Like many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book… Learn more
Blog post9 Jun 2015 IDC Survey Reveals Why Enterprises Need Professional Services I was reading our recently released IDC Industry InfoBriefs and was pleasantly surprised to see that the enterprise messaging respondents reconfirmed the importance of Professional and Managed Services to their… Learn more