Blog post31 May 2016 Three Mobile Myths Last month Forrester Research hosted their Marketing 2016 forum for marketing leaders. The event focuses on sharing research and experience from both Forrester and leading… Learn more
Blog post24 May 2016 Will Facebook Chat Bots be Trustworthy? If the above Gartner prediction becomes a reality, then chat bots are a strong candidate for how businesses will automate self-service with their customers. Combine that prediction with the belief… Learn more
Blog post19 May 2016 5 Non-Traditional Ways Retailers are Using SMS for Strong Results One of the greatest values of SMS lies in its versatility. Though it’s commonly used as a marketing tool for retailers, and rightly so, it’s worthwhile for much more. If… Learn more
Blog post5 May 2016 ‘Shoot Me a Text:’ Why Millennials Prefer Text Over Talk It wasn’t that long ago that a cell phone was the hottest technology in the world. The ability to open a portable phone and make a call anywhere, at any… Learn more
Blog post27 Apr 2016 So Bot Right Now Bots are everywhere. Tech journals and TV segments are overflowing with them. But bots have been around for a very long time. Microsoft’s relentlessly chirpy paperclip assistant “Clippy” seems to… Learn more
Blog post19 Apr 2016 4 Reasons SMS and IoT Should Start Dating It’s spring time and love is in the air. I’ll make a bold proposition that now is the time for SMS and IoT to start dating. It’s the picture-perfect scenario… Learn more
Blog post14 Apr 2016 The 6 SMS Secrets and Best Practices the Competition Won’t Tell You About If you haven’t heard much about SMS lately in your industry, it’s because your competitors are keeping quiet for a reason. SMS is rapidly becoming one of the most cost-effective,… Learn more
Blog post30 Mar 2016 Missing the SMS Trick I recently met the CEO of a major retailer whose customers make 70% of their purchases via mobile. He told me email is the company’s primary mobile comms channel for… Learn more
Blog post29 Mar 2016 Mobile Messaging 101 As Forbes writes, digital technology in all of its forms has transformed (or disrupted) the way we think, communicate and do business. Many people believe that mobile messaging, in particular,… Learn more
