Blog post17 Jan 2017 It’s 2017: Is SMS Part of Your Marketing Technology Stack? For many marketers, the New Year signals a time for reflection, planning and change. Evaluating your marketing technology stack is no exception. The set of… Learn more
Blog post25 Aug 2016 Opti-Channel Communications: Delivering the Right Messaging at the Right Time Naturally, it would seem as if there were a direct correlation between the number of communication options and the simplicity of reaching customers. However, it seems as if there’s actually… Learn more
Blog post18 Aug 2016 SMS and Customer Service: 5 Opportunities for Better Interactions While SMS is often touted as a valuable marketing tool, did you know that it can also be used to enhance customer service? In fact, brands that currently use SMS… Learn more
Blog post11 Aug 2016 How Retailers Can Learn to Communicate on the Customer’s Terms For retailers, communicating with customers plays a key role in driving them to action. However, the unfortunate reality is that many brands are selfish when it comes to communication. They… Learn more
Blog post4 Aug 2016 Tips and Best Practices for Using SMS During High Travel Season We’re currently in the midst of summer, and the travel and tourism industries are kicking into high gear. This makes it the perfect time to take a look at how… Learn more
Blog post16 Mar 2015 Top 10 Insights from the Adobe Digital Marketing Summit Is marketing an art, or science or both? That was a key question posed at the annual Adobe Digital Marketing Summit in Salt Lake City last week. This year’s event… Learn more
