Blog post16 Sep 2015 Infographic: Why Enterprises Should Use Mobile Messaging for Better Customer Engagement Customers often ask OpenMarket, “how can I use mobile in my business?” That is a broad question, however, we believe that the why is more… Learn more
Blog post3 Sep 2015 How Companies are Using Text-Enabled 1-800 Numbers to Reach Customers For decades, 1-800 numbers have been the go-to channel for customer service in corporate America. They’re the numbers that consumers call when they need help with an issue or have… Learn more
Blog post3 Sep 2015 The Rise of Opti-Channel Communication A highlight of my job is that I get to talk to customers and potential customers about the benefits of mobile engagement, and how it can be used to delight… Learn more
Blog post27 Aug 2015 Is Your Company Making Effective Use of SMS as a Mobile Engagement Tool? In 2015 and beyond, businesses will live and die by their customer engagement strategies. And, while mobile apps get much of the attention, there’s another tool at your disposal. Unfortunately,… Learn more
Blog post19 Aug 2015 Is Your Business Thinking of Adding Texting for Your Customers? In the consumer world, news that Apple is considering having voice messages automatically converted to text would be convenient; especially for all the millennials who… Learn more
Blog post4 Aug 2015 Where Was SMS When I Was Working on the Phones? Years ago I represented many companies as a front-line customer service and technical support agent. If you wanted to tether your GPRS-capable handset to your laptop for blazing-fast ‘2.5G’ speeds… Learn more
Blog post18 Jun 2015 Customer Support: Get the Message! I read an interesting article on consumers attempting to use social media for contacting customer support. It emphasized that organizations should look for direct messages from their consumers… Learn more
Blog post2 Jun 2015 There’s Something About Mary (Meeker) For many years Mary Meeker has been a part of my professional life, particularly when I need to add context to conference presentations. Every year since the turn of the… Learn more
Blog post5 May 2015 10 Mistakes To Avoid With Your US SMS Campaign Submission You have worked hard to finally get your SMS campaign submitted to the carriers for their approval. The waiting is over in a rush, like the verbal equivalent of a… Learn more
