Blog post19 Aug 2014 TCE & MEP, the “Killer Apps” for Supercharged Enterprise Mobile Engagement “Are you experienced, have you ever been experienced, I have”. These are the immortal lines of Jimi Hendrix’s mind expanding 1967 debut. Almost 50 years after… Learn more
Blog post12 Aug 2014 Diary of a Communications Director: Launching a Customer-Facing Global SMS Project The following story outlines a real-life scenario of what enterprise executives are considering when launching a global SMS project for their business. August 2014… Well, it’s been a busy month… Learn more
Blog post29 Jul 2014 The Answer to a Superior Customer Experience is Already in Your Hands I recently attended the “Total Customer Experience” event in Chicago to gain some insight on how enterprises are creating optimal customer experiences and how we can improve our approach at… Learn more
Blog post7 Jul 2014 US Long Codes for Non-Marketing Use Cases Now that OpenMarket has announced the availability of US long codes, let’s review the differences between US short codes and long codes for SMS messaging. The table below illustrates these… Learn more
Blog post1 Jul 2014 Silo-smashing, Join the Movement! A few months ago I shared the following Wikipedia definition at a conference in London… “an information silo is a management system incapable of reciprocal operation with other, related information… Learn more
Blog post26 Jun 2014 Diary of a Communications Director: Launching in India The following story outlines a real-life scenario of how enterprise executives are incorporating mobile into their internal communications strategies. June 2nd 2014… As if I didn’t have enough on my… Learn more
Blog post17 Jun 2014 5 Reasons Why Inbound MMS is Taking Off in Enterprises Most consumers today use MMS to share photos and videos with friends and family. Until recently, companies have been using MMS primarily to send mobile offers and promotional content (such… Learn more
Blog post3 Jun 2014 SMS is a Better “Mobile First” Communications Strategy than Mobile Apps SMS is a faster, easier communications solution to develop and deploy by a business for their mobile customers than a mobile application, and frankly, it is more accessible to a… Learn more
