Blog post29 Apr 2015 So You’re Thinking of Running SMS Traffic in France? The French mobile operators reserve mobile numbers for Person-to-Person (p2p) messaging only, meaning that businesses cannot use a virtual mobile number (or long code) for… Learn more
Blog post21 Apr 2015 3 Reasons Why You Should Consider Using a Text-Enabled US Toll-Free Number In December, I posted a blog about what you need to know about the differences in message originators in the US and Canada. In January, OpenMarket announced support… Learn more
Blog post14 Apr 2015 Top Three Reasons Why Enterprises Should Add Mobile Messaging to Their Engagement Strategies Enterprises at various stages of the mobile maturity curve have different perspectives on mobilizing their business. Some have specific Return on Investment (ROI) or customer satisfaction requirements for a particular… Learn more
Blog post2 Mar 2015 Diary of a Communications Director: Survey Mistakes Were Made… The following story outlines a real-life scenario when an SMS survey campaign goes wrong. Every day I travel to various destinations via a wide range of transportation means. I’ve suffered… Learn more
Blog post25 Feb 2015 4 Keys to Successfully Supporting your Customers’ Mobile Moments Julie Ask and Douglas Roberge from Forrester recently published a compelling and powerful report titled, “Create Mobile Moments with Messaging.” I’d like to summarize some of the most interesting bits… Learn more
Blog post23 Feb 2015 Mobile Apps vs. Mobile Messaging: Which is Better for Customer Engagement? Mobile Apps vs. Mobile Messaging: Which is Better for Customer Engagement? When it comes to choosing an approach to mobile engagement we get a lot of questions from companies about… Learn more
Blog post23 Feb 2015 My Kingdom for a Smartphone! “A horse, a horse, my kingdom for a horse!” In one famous Shakespearean scenario a horse was considered to be worth an entire kingdom, being the only thing that stood… Learn more
Blog post14 Jan 2015 Text Enabling Toll-Free Numbers for Improved Customer Service Now that OpenMarket is offering text enabled toll-free phone numbers and landline numbers in the US and Canada, enterprises and their Customer Communications service providers will want to think about… Learn more
Blog post6 Jan 2015 Where is Your Business within the Digital Transformation? According to George Westerman from the MIT Sloan School of Management, “Digital technologies — from social media to mobile computing to big data to the Internet of everything —… Learn more
