Why you need to add text to your communications strategy.
Brands use email to communicate with customers because it’s a quick and cheap way of getting their message across. But increasingly, emails are being ignored or deleted by customers before they’ve even been read.
With 98% of text messages read compared with 20% of emails, SMS has become the clear choice to supercharge customer interactions. In our eBook, you’ll discover why.
Mobile messages get read. The open rate for text messages is 98% – 90% within three minutes. Studies suggest business open rates hover around 20% for email, and most emails sit there for hours, if not days, before they’re opened.