Mobile messaging services and CX for finance brands – a strategy guide
How a new approach to CX and mobile messaging can help you bond with millions of customers.
Customer experience is the new differentiator for the financial services industry.
This means finance brands need to find new ways to use technology to create empathetic connections with customers.
That’s what this CX strategy guide is all about. It looks at CX insights gathered from 4,000 consumers and 600 CX leaders – and what they mean for the industry.
Use it to learn about customer expectations of empathetic interactions, where finance brands fall short, and how to fight back with a new approach that has mobile messaging services at its center.
Read it to discover:
- What consumers want – and what’s at stake
- Specifics on where finance brands struggle
- How to build a smart mobile messaging strategy
- How AI, sentiment analysis and NLP can help
- The need for tech integration
Nearly all (98%) finance CX leaders have concerns about their current customer interactions.