Ginger Hotels and SMS messaging alerts
How the hospitality industry is using empathetic interactions to serve their guests across their stay
Ginger Hotels is the largest chain of branded hotels in India, operating 42 properties across 31 locations. Their mission is to provide a premium customer experience at an affordable price.
That’s why they wanted to use SMS to get closer to their guests—with a personalized concierge service direct to their pockets, and through more direct feedback after their stay.
Solution
Read the case study to find out how Ginger Hotels used the OpenMarket Mobile Engagement Platform (MEP) to enrich the whole customer journey.
You’ll learn:
- Why SMS creates a direct channel to your guests before, during and after their stay
- How our Mobile Engagement Platform supports automated workflows and messaging triggers to scale a personalized concierge service
- How the hotel’s customer service teams discovered the ideal time to send an automated feedback request (and why it quadrupled the feedback rate)
- And why 67% of customers that used the SMS service rated it positively on check-out
