Every company still in business says 
they recognize the importance of
customer experience. Every one.

So, as customers, we have to ask ourselves:
why are so many companies so bad at it?

There are probably a hundred reasons why
the average customer experience across
all markets is so disappointing.
But we think there's a huge, obvious
one that's overlooked by all but the
most progressive customer heroes.

Here it is:
The ways we get in touch with customers
when we need to get in touch are hopeless.

Totally unsuited to the task.

You interact with customers in many
places – but when you need to reach
out to them, as individuals, you've got two
really bad options (and one good one):
Email. Voice call. SMS message.

We're here to show you why the first two
channels are terrible for timely, reliable,
high-value communications that
customers love.

And why the third – specifically automated
text messages – is so powerful.
Let's do this thing...

First , an obvious truth that no one seems
to want to say out loud:

Second, voice calls tend to be infuriating.

Premium rate numbers, holding the line
for hours, being passed around customer
service teams. Hate, hate, hate.

And that means you're missing billions
of opportunities to surprise and impress
your customers.

You're missing the power of
The Empathetic Interaction.
The personal, time-critical, high-priority
moments when your customers need you to

Be there
Be useful
Be responsive

In real time. Like, now.

In all those situations, emails and call
centers are simply no good .

Emails are useless for time-sensitive interactions because everyone ignores them.

(Some enterprises actually use text messages to prompt their customers to read critical emails!)

Here's why call centers are bad for you, too...

Even the most basic call center is hugely expensive to run. And getting good staff who won't annoy the hell out of your customers is difficult and costly.

Free up your call center superstars to do the really complex customer service stuff by eliminating the run-of-the-mill responses that can be dealt with by automated SMS messaging.

Let's go back
to where
we started:

You value great customer experiences.

Ready to create insanely great, intuitive,
automated, in-the-moment Empathetic
Interactions with your customers
at massive scale?

Good.
Let's talk.