Blog post2 Mar 2015 Diary of a Communications Director: Survey Mistakes Were Made… The following story outlines a real-life scenario when an SMS survey campaign goes wrong. Every day I travel to various destinations via a wide range… Learn more
Blog post25 Feb 2015 4 Keys to Successfully Supporting your Customers’ Mobile Moments Julie Ask and Douglas Roberge from Forrester recently published a compelling and powerful report titled, “Create Mobile Moments with Messaging.” I’d like to summarize some of the most interesting bits… Learn more
Blog post23 Feb 2015 Mobile Apps vs. Mobile Messaging: Which is Better for Customer Engagement? Mobile Apps vs. Mobile Messaging: Which is Better for Customer Engagement? When it comes to choosing an approach to mobile engagement we get a lot of questions from companies about… Learn more
Blog post23 Feb 2015 My Kingdom for a Smartphone! “A horse, a horse, my kingdom for a horse!” In one famous Shakespearean scenario a horse was considered to be worth an entire kingdom, being the only thing that stood… Learn more
Blog post10 Feb 2015 Vulnerability Management: Processes, Tools and Management Support The Internet is great! It simplifies our lives and makes us all happy. I mean, who doesn’t love using the Google machine? The Internet has become an integral part of… Learn more
Blog post28 Jan 2015 It’s Time to Mobilize Your Employee Safety Helpline (ESH) There is no doubt that employees are an organization’s most valuable asset. Across the globe, organizations are increasingly seeking new ways to engage with their employees to reduce attrition, elevate… Learn more
Blog post20 Jan 2015 Is SMS a Secure Message Service? Oh I love acronyms and how much you can encode with just a few letters. Take the letter ‘S’, it is like magic: It transforms the ancient File Transfer Protocol… Learn more
Blog post14 Jan 2015 Text Enabling Toll-Free Numbers for Improved Customer Service Now that OpenMarket is offering text enabled toll-free phone numbers and landline numbers in the US and Canada, enterprises and their Customer Communications service providers will want to think about… Learn more
Blog post6 Jan 2015 Where is Your Business within the Digital Transformation? According to George Westerman from the MIT Sloan School of Management, “Digital technologies — from social media to mobile computing to big data to the Internet of everything —… Learn more
