Blog post2 Jun 2015 There’s Something About Mary (Meeker) For many years Mary Meeker has been a part of my professional life, particularly when I need to add context to conference presentations. Every year… Learn more
Blog post5 May 2015 10 Mistakes To Avoid With Your US SMS Campaign Submission You have worked hard to finally get your SMS campaign submitted to the carriers for their approval. The waiting is over in a rush, like the verbal equivalent of a… Learn more
Blog post29 Apr 2015 So You’re Thinking of Running SMS Traffic in France? The French mobile operators reserve mobile numbers for Person-to-Person (p2p) messaging only, meaning that businesses cannot use a virtual mobile number (or long code) for Application-to-Person (a2p) messaging. So the… Learn more
Blog post28 Apr 2015 Don’t Sink Your Mobile Strategy Over the past few years, much of the value and importance of mobile engagement has been driven by creative thinkers in Sales and Marketing. Mobile has been a catalyst for marketers… Learn more
Blog post21 Apr 2015 3 Reasons Why You Should Consider Using a Text-Enabled US Toll-Free Number In December, I posted a blog about what you need to know about the differences in message originators in the US and Canada. In January, OpenMarket announced support… Learn more
Blog post14 Apr 2015 Top Three Reasons Why Enterprises Should Add Mobile Messaging to Their Engagement Strategies Enterprises at various stages of the mobile maturity curve have different perspectives on mobilizing their business. Some have specific Return on Investment (ROI) or customer satisfaction requirements for a particular… Learn more
Blog post2 Apr 2015 Why Austin, Texas is a Serendipity Magnet for SXSW South by Southwest (SXSW) is one of the world’s largest, longest running and most respected conferences for cutting-edge technologies and digital creativity. Last year nearly 33,000 people came to Austin,… Learn more
Blog post16 Mar 2015 Top 10 Insights from the Adobe Digital Marketing Summit Is marketing an art, or science or both? That was a key question posed at the annual Adobe Digital Marketing Summit in Salt Lake City last week. This year’s event… Learn more
Blog post10 Mar 2015 High Availability (HA) for Cloud-based Mobile Engagement Services “What do you mean when you say High Availability?” he asked. “I have spoken with some SaaS providers who have some interesting definitions.” This question was posed during a recent… Learn more
