Category: Marketing

Blog post
1 Sep 2017

The GDPR is a customer experience opportunity. Here’s why.

Most people don’t think of customer experience when they think of the ways the GDPR will affect their business. Instead, they think about the huge…

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Blog post
31 Aug 2017

GDPR: why nailing communications is a must for compliance

GDPR means you’ll need to interact with your customers in ways you’ve never had to before. For a start, you’ll need to respond to their requests to access, erase or…

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Blog post
2 Aug 2016

With SMS, it’s a case of not if, but when?

As part of my job, I spend a lot of time talking to our customers and potential customers about how SMS can transform their business. Often one of the first…

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Blog post
13 Jul 2016

Why the Internet of ‘Things’ is Really All About People

Our day-to-day activities increasingly involve interaction with all types of connected devices, dissolving boundaries between the physical and digital worlds. From smart TVs in our homes to fitness trackers around…

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Blog post
13 Jun 2016

Why is Mobile Messaging Such a Great Area to be in Right Now?

Mark Zuckerberg at F8 in April launching #chatbots and making his comment below This is a question I get asked a lot, so I thought I’d share my answer more…

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Blog post
25 May 2016

For Marketers: Unlearn What You Have Learned, You Must

One of the key proclamations at this year’s Gartner Digital Marketing Conference was, “you must unlearn what you have learned!” As many of us remember, in “The Empire Strikes Back,”…

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Blog post
27 Apr 2016

So Bot Right Now

Bots are everywhere. Tech journals and TV segments are overflowing with them. But bots have been around for a very long time. Microsoft’s relentlessly chirpy paperclip assistant “Clippy” seems to…

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