Category: Marketing

Blog post
22 May 2019

The second coming of SMS

What the rise of multichannel means for text

Learn more
Blog post
28 Feb 2019

Why use RCS? Engagement data from RCS campaigns stuns brands

Six months after the launch of the first commercial campaign to use RCS – here are six impressive takeaways

Learn more
Blog post
2 Oct 2018

3 reasons your outbound marketing isn’t working

You’ve got a good product. You know who your audience is. Your data is current. And you use multiple channels. But they’re still not working. Your customers and prospects just…

Learn more
Blog post
24 Sep 2018

An empathetic A2P message benefits both you and your customer

 Messaging your customers requires an interesting balancing act. You want them to like receiving messages from you but, ultimately, you get in touch because you want them to buy your…

Learn more
Blog post
18 Aug 2018

How to make your CX brilliantly forgettable

Great customer experience doesn’t have to be memorable. Nobody sets out to make a forgettable company. The most successful businesses tend to be the most memorable in their sectors –…

Learn more
Blog post
28 Jun 2018

Three big trends for the future of mobile messaging

We recently got our hands on the latest report from Juniper Research, ‘Mobile Messaging Executive Summary & Core Findings’, covering 2018–2022. And we’re in  it! It’s a great read and…

Learn more
Blog post
24 May 2018

SMS: The most underrated CX opportunity in the travel industry.

The most successful businesses know what their customers need when they need it. But how do you use that insight to strengthen the relationship? How many times have you wished…

Learn more
Blog post
12 Oct 2017

3 brands nailing CX with text messaging

Customer experience is the new brand differentiator – but it doesn’t have to mean a huge investment. Here are three brands who are nailing CX with low-cost text messaging. What…

Learn more