Blog post22 Sep 2016 Quo Vadis A2P SMS Ecosystem? Are there more or fewer players in the market today? As I returned from a very busy Wholesale World Congress (WWC) where many SMS players… Learn more
Blog post20 Sep 2016 How Enterprises are Using SMS to Get People to Read Their Email Business-to-consumer (B2C) engagement via email has become so poor that some enterprises are actually using SMS, or text messaging, to prompt their customers to read… Learn more
Blog post19 Sep 2016 Want to Contact your Millennials? Start Texting. By Sead Fadilpašić, ITProPortal Businesses looking to engage with millennials should definitely go for text messaging, according to new research from OpenMarket. Its latest report,… Learn more
Blog post15 Sep 2016 SMS Research Shows What Customers Want from Retailers SMS is more popular than ever in the retail world, yet only a small fraction of brands are leveraging this powerful communication medium in a… Learn more
Blog post8 Sep 2016 Here’s Why You Need a Defined Mobile Engagement Strategy If you’re running an online business, you have to have a mobile engagement strategy. Despite the widespread emphasis on mobile marketing and promotion, however, only… Learn more
Blog post2 Sep 2016 Things You Might Not Know About Emojis I have emojis on my mind so I thought I’d share some interesting tidbits on the topic of emojis and how they complement other forms… Learn more
Blog post1 Sep 2016 Back to School: SMS Doesn’t Have to be a Bad Word When you think about distractions in the school environment, what comes to mind? Whether it’s a grade school or college, text messaging has to be… Learn more
Blog post1 Sep 2016 Top 10 Takeaways from 10 Global Conferences At OpenMarket, we are committed to advancing the mobile channel through event sponsorship and active industry association participation around the world. My role involves speaking… Learn more
Blog post29 Aug 2016 Why You Should Bank on the Internet of Things Automated Teller Machines (ATMs) went online as early as 1974, making them one of the oldest examples of the Internet of Thing (IoT), where sensors… Learn more