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Blog post
24 Sep 2018

An empathetic A2P message benefits both you and your customer

 Messaging your customers requires an interesting balancing act. You want them to like receiving messages from you but, ultimately, you get in touch because you…

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Blog post
18 Aug 2018

How to make your CX brilliantly forgettable

Great customer experience doesn’t have to be memorable. Nobody sets out to make a forgettable company. The most successful businesses tend to be the most…

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Blog post
13 Aug 2018

Great CX feels like texting your mom

To improve customer retention, look at your SMS history with your mom. No really. When businesses try to improve customer experience, they tend to focus…

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Blog post
9 Jul 2018

A little empathy goes a long way to satisfy customers

Technology has transformed customer expectations forever. But you don’t need big tech or big budgets to meet soaring standards – just a different way of…

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Blog post
28 Jun 2018

Three big trends for the future of mobile messaging

We recently got our hands on the latest report from Juniper Research, ‘Mobile Messaging Executive Summary & Core Findings’, covering 2018–2022. And we’re in  it!…

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Blog post
14 Jun 2018

A little SMS goes a long way in healthcare

To improve the patient experience – and healthcare in general – you don’t just need big innovations. You just need a little empathy and some…

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Blog post
7 Jun 2018

What can SMS do for your multichannel strategy? 

SMS is most effective when it’s working with all your other channels. Find out how to use SMS for your multichannel strategy.

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Blog post
31 May 2018

From Apathy to Action

Helping existing clients transform their mobile customer experience and build better, more empathetic customer relationships. (Adrian Swinscoe, Independent customer experience consultant, adviser, speaker and author)…

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Blog post
24 May 2018

SMS: The most underrated CX opportunity in the travel industry.

The most successful businesses know what their customers need when they need it. But how do you use that insight to strengthen the relationship? How…

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